On yuan, mingyuan, foyuan, bingyuan, liyuan, and yiyuan, IOW Chinese women

We feel we have neglected the Eastern hemisphere a little and in particular their women. So without further ado we ask, How “A Chinese Word Describing ‘Beautiful Women’ Is Taking an Ugly Turn“.

“The Chinese word yuan refers to “beautiful women.” But the word’s recent usage, especially on social media platforms, is anything but complimentary.

Over the past few weeks, social media users and some state media outlets have adopted the term and paired it with another word to mock women they see as engaged in attention-seeking activities online. Although people have long harbored negative perceptions of mingyuan — or “socialites” — accusing them of flaunting fake wealth, the word took on another connotation last month when pictures of fashionable women posing for photos at Buddhist temples went viral on Chinese social media.

The backlash against the women, labeled foyuan — which loosely translates to “female Buddhist socialite” in English — was swift, with many social media users accusing them of capitalizing on religion for profit, which is illegal in China. Before long, social platforms such as Douyin and Xiaohongshu banned the accounts of prominent foyuan and deleted their posts for indulging in marketing purposes.

But the disappearance of foyuan online has been replaced by campaigns against female influencers deemed too pretty or inappropriately dressed for their situations. Terms such as bingyuanliyuan, and yiyuan, or “bedridden beauties,” “socialite divorcees,” and “pretty doctors,” respectively, have exploded on social media.”

It’s a wild, wild world on the social networks. Full post here.

Warning: much more Social Media ahead

OM MALIK has some impressive growth numbers of social media networks to report.

Caution: much more Social Media ahead

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growth spurt in usage and interest in TikTok and Twitter

Main reason being the lockdowns during the COVID-19 pandemic. Nothing to argue with that but what struck out was this reasoning:

That is a lot of new monetizable inventory on social media platforms.

Indeed it is, yet aks yourself how often have you made a purchase based on following Twitter et al. feeds? Some people are tired of ads. At the end of the day, companies have to ask, is it worth advertising there? On the other hand, where else to go? A day ago Netflix came out with disappoing news. Netflix shares fall after earnings miss, weak subscriber guidance for third quarter. Sure, it could be that we have summer season and people go out.

There is a paper “Why we ignore social networking advertising” by Zeljka Hadija, Susan B. Barnes and Neil Hair. They conclude:

The results answered all of the research questions and rejected the hypothesis stated. It was generally concluded that the users of online social networks do not dislike advertisements, but they simply do not notice them. Other content found in online social networks mitigates the attractiveness of the advertisements. Hence, the respondents reported that the brand recognition in online social networks was found to be much lower than the one created through other media channels.

Some general conclusions can be drawn from the study regarding the researched sample. The majority of the respondents almost never notice the advertisements on the social network web sites because they focus on other content, such as friends profiles, pictures, and similar. The respondents mostly do not have very negative opinions of advertisements, and many of the advertisements catch their attention at least for a split second due to color, tagline, design, and similar; however, the respondents choose to phase them out in favor of more interesting content on the web site.